Complex Words Definition and Examples

In English grammar and morphology, a complex word is a  word made up of two or more morphemes. Contrast with monomorphemic word. A complex word may consist of (1) a base (or root) and one or more affixes (for example, quicker), or (2) more than one root in a compound (for example, blackbird). Examples and Observations [W]e say that bookishness is a complex word, whose immediate components are bookish and -ness, which we can express in shorthand by spelling the word with dashes between each morph: book-ish-ness. The process of dividing a word into morphs is called parsing. (Keith M. Denning et al., English Vocabulary Elements. Oxford University Press, 2007) Transparency and Opaqueness A morphologically complex word is semantically transparent if its meaning is obvious from its parts: hence unhappiness is semantically transparent, being made up in a predictable fashion from un, happy, and ness. A word like department, even though it contains recognizable morphemes, is not semantically transparent. The meaning of depart in department is not obviously related to the depart in departure. It is semantically opaque. (Trevor A. Harley, The Psychology of Language: From Data to Theory. Taylor Francis, 2001) Blender Let us consider the complex word blender. What can we say about its morphology? One aspect we can mention is that it consists of two morphemes, blend and er. Besides, we can say that blend is the root, since it is not further analysable, and at the same time the base to which the suffix -er is attached. To conclude, if we carry out morphological analysis, we usually show what morphemes a word consists of and describe these morphemes in terms of their type. (Ingo Plag et al, Introduction to English Linguistics. Walter de Gruyer, 2007) The Hypothesis of Lexical Integrity The lexicon . . . is not just a set of words, but also comprises word combinations. For example, English (like most Germanic languages) has many verb-particle combinations, also called phrasal verbs of the type to look up which clearly consist of two words which are even separable: (20a) The student looked up the information(20b) The student looked the information up The verb look up cannot be one word since its two parts can be separated, as in sentence (20b). A basic assumption in morphology is the hypothesis of Lexical Integrity: the constituents of a complex word cannot be operated upon by syntactic rules. Put differently: words behave as atoms with respect to syntactic rules, which cannot look inside the word and see its internal morphological structure. Hence, the movement of up to the end of the sentence in (20b) can only be accounted for if look up is a combination of two words. That is, phrasal verbs such as lookup are certainly lexical units, but not words. Words are just a subset of the lexical units of a language. Another way of putting this is to say that look up is a listeme but not a lexeme of English (DiSciullo and Williams, 1987). Other examples of lexical multi-word units are adjective-noun combinations such as red tape, big toe, atomic bomb, and industrial output. Such phrases are established terms for referring to certain kinds of entities, and hence they must be listed in the lexicon. (Geert E. Booij, The Grammar of Words: An Introduction to Linguistic Morphology, 3rd ed. Oxford University Press, 2012)

Thomas Hobbes And The Social Contract - 3563 Words

Thomas Hobbes (1588-1679), an English philosopher published the work, Leviathan, which proposed the concept of the social contract, in which societal assimilation mandates submission to authoritarian rule, with a relinquishment of certain rights, in return for protection and aid. Hobbes offered a foundational premise for benefits that otherwise might be absent, if not for societal constructs. John Locke, another English philosopher published the Essay Concerning Human Understanding, which expounded on the work of Hobbes by proposing a more integrated and ordered society. The societal implications meant a surrender of some individual freedoms in return for a governmental structure tasked with the responsibility of protections, including the†¦show more content†¦Cesare believed that punishment was an effective deterrent to crime, as the offender is rational and in control of their actions and behaviors. Cesare expressed that the â€Å"punishment should fit the crime† a nd that â€Å"adjudication and punishment should be both swift and certain†. He advocated for due process on the implication of innocence until proven guilty and condemned torture on the same pretense as torturous punishment towards self-incrimination implies guilt prior to a guilty verdict by a judicial body. His principles influenced classic criminology in the principles of punishment, due process, rationality, and human rights. The Bill of Rights in the US constitution has several concepts influenced, some believe, by his writings. (Cesare Beccaria, 2017)Jeremy Bentham, author of â€Å"Introduction to the Principles of Moral and Legislation†, built on Cesare statement that â€Å"punish should fit the crime†, by asserting that the hedonistic nature of man requires that the pain or punishment of committing the crime outweigh the pleasure or reward obtained from committing the crime (Schmalleger, 2010). Bentham asserted the position that human rationality and h edonistic pursuits factored into the mentality of an individual’s decision to commit a crime based on proper or extreme punishments to serve as a deterrent. Hobbes’Show MoreRelatedSocial Contract Theory Thomas Hobbes2009 Words   |  9 PagesSocial contract theory, nearly as old as philosophy itself, is the view that person s moral and/or political obligations are dependent upon a contract or agreement among them to form the society in which they live. The Social Contract is largely associated with modern moral and political theory, and is given its first full exposition and defense by Thomas Hobbes in his piece, Leviathan. After Hobbes, John Locke and Jean-Jacques Rousseau are the best known proponents of this influential theoryRead MoreThomas Hobbes and the Social Contract Essay1300 Words   |  6 Pages Thomas Hobbes was the first philosopher to connect the philosophical commitments to politics. He offers a distinctive definition to what man needs in life which is a successful means to a conclusion. He eloquently defines the social contract of man after defining the intentions of man. This paper will account for why Hobbes felt that man was inherently empowered to preserve life through all means necessary, and how he creates an authorization for an absolute sovereign authority to help keepRead MoreAn Outline of Thomas Hobbes Social Contract1395 Words   |  6 PagesOutline Hobbes theory on the social contract giving details on what he believed was needed to maintain it. I will attempt to answer this question by initially explaining what Hobbes view on humanity was, since these views were what caused him to write his theory on the social contract, quote part of what he wrote regarding the subject and what it means in laymans terms What Hobbes believed: Thomas Hobbes, a 17th century British philosopher, had a rather pessimistic (but, in my opinion,Read MoreThomas Hobbes And The Social Contract Theory1088 Words   |  5 PagesConstitution has been kept the same. The Leviathan, Two Treatises, and the Declaration of Independence serve as underpinnings of the Constitution to keep and protect our freedoms. Thomas Hobbes wrote the Leviathan in the early 1640 s. Hobbes Leviathan played a part of social contract theory. 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The Social Contract Theory is the basis for the Declaration of Independence and the guiding theories for the Unite States Government as well as many other governments, such as the European Union, England and France, to name a few. The theory is about why people choose to give us some of their rights and powers in order to form a government. That government has a series of purposes. Thomas Hobbes theorizedRead MoreThomas Hobbes Social Contract Theory Essay895 Words   |  4 PagesThomas Hobbes creates a clear idea of the social contract theory in which the social contract is a collective agreement where everyone in the state of nature comes together and sacrifices all their liberty in return to security. â€Å"In return, the State promises to exercise its absolute power to maintain a state of peace (by punishing deviants, etc.)† So are the power and the ability of the state making people obey to the laws or is there a wider context to this? I am going to look at the differentRead MorePolitical And Social Contract Theory By Thomas Hobbes951 Words   |  4 PagesSocial contract theory refers to the view that peoples’ political and moral obligations are contingent on an agreement or contact among them to constitute a wholesome society where they can live in harmony. It is often associated with contemporary political and moral theory and was given the first comprehensive exposition by Thomas Hobbes. Hobbes was fearful of man’s violent and lawless nature, perhaps due to his experience during the Puritan revolution. He was of the conviction that self-preservationRead MoreThe Social Contract Theories Of Thomas Hobbes And John Locke1210 Words   |  5 PagesMahogany Mills Professor: Dr. Arnold Political Philosophy 4 February 2015 Compare and contrast the social contract theories of Thomas Hobbes and John Locke In the beginning of time, there was no government to regulate man. This caused a burden on society and these hardships had to be conquered, which is when a social contract was developed. The social contract theory is a model that addresses the questions of the origin of society and the legitimacy of the authority of the state over an individualRead MoreThomas Hobbes and John Lockes Varying Presentations of the Social Contract Theory1499 Words   |  6 PagesBoth Thomas Hobbes and John Locke are well-known political philosophers and social contract theorists. Social Contract Theory is, â€Å"the hypothesis that one’s moral obligations are dependent upon an implicit agreement between individuals to form a society.† (IEP, Friend). Both Hobbes and Locke are primarily known for their works concerning political philosophy, namely Hobbes’ Leviathan and Locke’s Two Treatise of Government. Both works contain a different view of a State of Nature and lay out social

Different Departmentalization in Malaysia free essay sample

Introduction The search for competitive advantage, write management consultants and educators David Nadler and Michael Tushman, is the defining goal of modern-day business. Competing by Design: The Power of Organizational Architecture, is their guide to reaching that goal through total integration of corporate structure, workplace culture, and employee motivation. Bringing all such processes together into one unified organization, they contend, is as important to a companys future as the architectural unity of the building that houses it.Organizational Design is gaining more importance in human resource management as organizations are rethinking their role in the marketplace, their position vis a vis competitors, and their long term strategy. A key strategy in aligning the workforce with business goals, Organizational Design seeks to maximize workforce effectiveness while minimizing or maintaining costs. Five basic organizational structures are used in Organizational Design and adap ted to an organizations needs Basic Organizational Designs Have Six Structure Elements. We will write a custom essay sample on Different Departmentalization in Malaysia or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page . Specialization-a process in which different individuals and units perform different task. 2. Chain Of Command-is the unbroken line of authority that extend from the top of the organizations to the lowest echelon and clarifies who reports whom.

the Benefits of Introducing a Career Development Polic an Example of the Topic Government and Law Essays by

the Benefits of Introducing a Career Development Policy Report on the benefits of introducing a career development policy within the company you work for or have an in depth knowledge of. If such a policy is already in place, evaluate its effectiveness. In order to succeed in the market, companies need to ensure they provide efficient management of human resources. Companies can perform well only in such a case when all of the employees are able to realize their potential, apply their skills and make sufficient contribution to the development of the company. Career development policies are particularly important for those organizations which want to be successful in the market. However, their application in various companies can be rather controversial. Need essay sample on "the Benefits of Introducing a Career Development Policy" topic? We will write a custom essay sample specifically for you Proceed On one hand, career development policies can be very expensive for the company because it has to hire well-known professors or consultants to give additional knowledge to its employees. Only large companies might be able to afford that, while small companies might not have enough resources for such investments. Smaller companies might thus choose to invest in other more certain assets than employees knowledge, in order to achieve the best allocation of their limited resources. However, the investments in employees knowledge can pay off very fast in many cases, and companies should always consider this alternative. By investing into the knowledge and skills of their employees, companies benefit greatly because employees productivity increases rapidly as the result of trainings. Employees become more confident and they are able to introduce many more new ideas, which will eventually bring great benefit to the company. As an example of a company with a well-developed career development policy, it is could be valuable to examine World Bank. This large institution is well-known in the world for its great career development opportunities. The paper seeks to investigate career development policy in World Bank and identify its effectiveness. Building blocks of career development policy is World Bank include the following ones: Career development services are available for all of the permanent employees of the company; Career development services are offered in a wide range of spheres, including 1-week orientation program for any new employee, various kinds of computer courses, language tutoring in all of the languages of the world (in large, middle-size, small groups or private tutoring), courses in communications, economic policy, poverty and a large variety of other subjects dealing with specifics of a particular department of the Bank; Career development based on performance appraisal of employees; Career development based on a particular program according to which the employee got enrolled in the Bank. The Bank annually adopts large budgets for career development of the personnel. According to the opinion of its executive, employees are the most valuable asset of the Bank, and thus their career development is number one priority. Such policy gives advantages both to every individual employee of the Bank and to the organization in general because productivity increases.It is important to mark that every employee who works full-time (or part-time, such as a consultant) at the World Bank is able to sign up for a large number of courses which he would like to take. An employee of the lower level is certainly not able to attend courses which are designed specifically for top-level management, but he is allowed to take any courses in the general list of the Bank. There might be a line for some courses because they are constantly in demand, and an employee will have to wait for a few months to get into the particular class, but he is always welcome to sign up for the class. Orientation program is offered to any new employee in the staff, disregarding the functions which he is going to fulfill. By attending the orientation program, every employee is able to find out about the operations of the Bank, its policies and prospects of the development. Orientation program last the whole week and every employee gets acquainted with the top professionals of the Bank running its departments, and learns everything about the Banks operations. After going through the orientation program, an employee is able to start studying any language he is interested in, and he will be placed in a group with the knowledge level which answers his level. Every employee is able to take computer classes in software which he is not familiar with. Further career development of the employees depends both on their desires and desires of their managers. Employees are free to choose courses according to their own interests, but from time to time they have to take certain courses because their managers consider it necessary, as the result of performance appraisal. Performance appraisal is currently one of the most important issues in human resources management, and World Banks managers devote considerable attention to it when it comes to career development issues. Bernardin Hall, Posner, Maroney Thomas & Bretz (1994) have all devoted considerable attention to the development of theoretical models of performance appraisal. How can a manager of World Banks department make a conclusion about the necessity to promote this or that employee, increase of decrease his salary, shift him to another department? How can the manager decide which employee needs special training or which can perform on the highest level without additional training? The most efficient tool in such a case is performance appraisal. If carried out correctly and on the basis of efficient methods, performance appraisal can be very helpful for the evaluation of employees work. Companies that hope to succeed in today's competitive business environment must learn to identify their most capable employees for placement in key organizational appointments. To do this, managers should devote more attention to maximizing the effectiveness of performance appraisal systems. (Mcbey 1994: 23). On the basis of performance appraisal, World Banks managers usually make decisions about the necessity of certain training for certain employees. Computer skills are crucial for administrative positions; therefore, most of the employees occupying these positions are required take 2-3 day courses on PowerPoint, Lotus Notes, Excel, SAP and other learning programs. As soon as the employees become professional in these software packages, they are able to perform all of the tasks in their workplace much more efficiently. Employees in professional positions are often required to take courses connected with their position (for example, those who participate in projects dealing with economic policy of Nigeria, are often required to take a 1-week course in the basics of economic policy) or with the languages of the department they are working at (such as Chinese language for the Asia and Pacific Department). Managers are usually required to take courses in communications, for example, conflict solving. One of the most popular communications courses for senior level management at World Bank is Art and Science of Strategic Communication. This course is presented by well-known professors from Harvard and Wharton. Lecture notes of the course are prepared not only based on the course contents, but also the projects which the participants have been working on. Therefore, training is slightly different every time a new group of participants takes it. In such a way, the creators of the course do their best to make the learning program as efficient as possible for the participants. The career development tools at World Bank also greatly depend on the type of the assignment which the employee has. There are many ways to obtain a job at the World Bank, and your career development will be greatly influenced by the nature of your entry-point. If you get a job at the Bank as a consultant, you will have a chance to participate in many learning programs, but your career potential might still be a little limited. You will have to wait until you get a more permanent position to use all of the available learning opportunities. If you get a job as an administrative assistant, you might not be able to take advantage of professional learning programs for a long while. If your first job at the Bank is economist, or financial analyst, or communications officer, or any other professional job, you will have unlimited opportunities for career development. For mid-career professionals, the Bank offers a variety of employment contracts, either open-ended or term, based on the business needs of specific units. Searches are undertaken internationally for jobs that require global outlook and experience and for which staff are expected to be globally mobile. Managers also hire locally when their work programs warrant it. (Employment opportunities. Accessed on February 26, 2006 at URL: www.web.worldbank.org). However, it is usually very difficult to get a job like that from the start. The most rewarding entry-level position which one can get is a Young Professional. It opens the best horizons for career development for a young person. Young Professional Program is one of the most challenging programs available at World Bank. It is difficult to get selected in it, but those people who get selected have literally unlimited opportunities. As the World Banks website mentions, The Young Professionals Program (YPP) is a starting point for an exciting career in the World Bank. It is a great leadership opportunity in development, which offers a solid base to distinguish a path and start a career in the World Bank, gives the flexibility to work in different areas of the institution, providing an array of opportunities to learn about development work. The program offers the best opportunities for career development available at the Bank. Even though a Young Professional might not be familiar with operations of the Bank in the first place, all of the extensive training which he gets during two years is enough to make him into the top professional of the Bank. Young Professionals Orientation is specially designed to familiarize YPs with the operations of the World Bank. Training in Finance is an intensive program on the fundamentals of finance. Individual training opportunities are also being offered. YPs participate in training activities organized within the World Bank as well as external seminars. (Employment opportunities. Accessed on February 26, 2006 at URL: www.web.worldbank.org). Young Professionals are considered such valuable assets for the Bank that they get trained in every possible sphere of the Banks operations for them to determine what the best position for them at the Bank is. Young Professionals program has a very large budget because Young Professionals are even required to travel on various missions in order to get exposed to work in other countries during their rotation program. Grass Roots Immersion Program enables YPs with limited exposure to poverty participate in an immersion program so they can learn from the experience. Young Professionals Discussions provide YPs with a better understanding of the policies, procedures, and business culture so they can better integrate into the institution. Opportunities similar to Young Professionals Program are being offered by The Junior Professionals Program for Afro-Descendants (JPPAD). It provides young and motivated individuals with practical, on-the-job experience and training in a global development environment, while giving the Bank an opportunity to benefit from the knowledge, talent and diversity that they can bring to the institution. (Employment opportunities. Accessed on February 26, 2006 at URL: www.web.worldbank.org). People enrolled in this program also get a chance to obtain training in all of the aspects of the Banks activity in order to determine the most suitable positions for them at the Bank. As a conclusion, it is important to mark that career development policy at the World Bank is very beneficial both for every particular employee and for the Bank in general. As long as the Bank allows all of the employees to participate in various kinds of learning programs, the managers can be sure that employees will stay with the Bank. Employees at the World Bank have a saying that nobody ever leaves the Bank after starting to work in it. Even if somebody leaves, he will be back very fast because he will not be able to find better opportunities elsewhere. Career development policies offered by the World Bank make every employee feel like an important part of the organization, and employees loyalty to the Bank is unlimited. The policy which the Bank has chosen is very efficient. It is the most favorable for employees enrolled as Young Professionals or mid-career professionals because they have the most opportunities for learning, but other employees of the Bank also have great oppor tunities for learning during their careers. Bibliography Bernardin, J. H., & Klatt, L. A. (1985). Managerial Appraisal systems: Has practice caught up to the state of the art? Personnel Administrator, November, 79-82, 84-86. Canada Benjamin O. A Strategic View of Recruitment. School Administrator. Volume: 58. Issue: 1. January 2001. Coens Tom, Jenkins Mary (2001), Focusing on Performance. Security Management. Volume: 45. Issue: 8. August 2001. Hall, J. L., Posner, B. Z., Hardner, J. W. (1989). Performance appraisal systems: Matching practice with theory. Group and Organization Studies, 14(1), 51-69. Hornsby Jeffrey S., Shirmeyer Roslyn, Smith Brien N. (1996). Current Trends in Performance Appraisal: An Examination of Managerial Practice. SAM Advanced Management Journal. Volume: 61. Issue: 3.

Family Child Abuse free essay sample

Incidence, types, abuser profile, physical emotional/psychological effects, intervention approaches. CHILD ABUSE Introduction This research discusses child abuse in the family. Child abuse is found to be prevalent in the United States, with effects demonstrated for both the child and the family. Families at risk are identified. Nurse home visitation is considered for the prevention of child maltreatment. Nurses are viewed as knowledgeable and able to gain safe entry into the family environment. Within The Family In 1987, there were 2,178,000 reported cases of suspected child abuse and neglect in the United States; many other cases go unreported. Research shows that maltreated children are affected physically, socially, cognitively, and emotionally. Families..

The Ins Outs of Corporate Ghostwriting

The Ins Outs of Corporate Ghostwriting While I’m known as a journalist, writer and editor, I’ve also done a lot of corporate ghostwriting behind the scenes. It’s a potentially lucrative market for writers who don’t mind skipping the Defining Corporate Ghostwriting â€Å"Corporate ghostwriting† can include website content (blog posts or static pages), press releases, articles for print, advertorials and even inter-office letters. You are hired to turn source material – gathered through interviews, researched or sent Finding Clients through Referrals The key is contacts. Most of my corporate jobs were referrals – from previous clients, referrals or people I’d previously interviewed who needed something written. Build a library of writing clips and get to know your editors; sometimes sources will also pass on a good lead – but you have to ask, or nobody will know you’re looking. Job Boards When not referrals, clients are often hiding on job boards, message boards, forums, and newsletters.  MediaBistro, All Indie Writers, ProBlogger, Freelance Writing, Writers’ Job Board, Craigslist, Indeed and Journalism Jobs are some up-to-date ones that I’ve met clients on. Other times, cold pitch a company Corporate Language Publications have style guidelines, and every company has their own style and tone. Research your company and interviewee (especially when you have to copy their voice as the Draft to Publication Always send a draft for approval to your client once you are done writing it. Be prepared to edit and discuss changes. Then, make sure they sign off happily on the final draft before anything goes off for publication – say, a press release to a media house. Corporate ghostwriting sometimes needs to happen quickly. Corporate Schedules Corporate clients are often extremely busy. Learn to keep interviews and appointments short. Always schedule ahead of time and never miss an appointment – but also be willing to reschedule if they have a last-minute schedule change. Your Own Image Yes, people care about your image even when you are ghostwriting – clients will check out your website and other works. If you write erotic elf-fiction, keep it separate from the â€Å"corporate† side of your site. Don’t slam clients – or anyone who might be their shareholders – on social media. (Yes, this means sometimes you have to Google it.) Reputation is everything. Confidentiality as a Ghost Ghostwriting occasionally involves sensitive information – things not yet available to the public, or information from the caverns of the corporate offices. Keep it confidential and remember that you’re the ghost in ghostwriting. Ask clients for referrals, but keep secrets secret and don’t tell everyone, â€Å"I wrote that!†

Topic of your choice Term Paper Example | Topics and Well Written Essays - 1250 words - 1

Topic of your choice - Term Paper Example The resulting electron radiation is released in bundles of light energy which travel at a speed of 299  792  458 m / s, equivalent to the speed of light, as quantized harmonic waves. This electromagnetic waves are grouped according to their wavelength and the this results in the electromagnetic spectrum. The resultant magnetic and electric waves move perpendicularly to each other having certain characteristics which are Amplitude, frequency and wavelength. The movement of the electromagnetic waves is in form of patterns. The distance that exists between two peaks is the wavelength of the wave. The wavelength of a waveform is measured in meters. This is illustrated in the figure below. Frequency can be defined as the number of oscillations of the wave per unit time. The frequency of waves is not constant, it varies and the variation greatly depends on the type and nature of the electromagnetic radiation. The frequency of a wave is measured in Hertz. The wave can have high frequency or low frequency as indicated in the diagram below. This is the process in which two waves superposes to form one resultant wave. For interference to occur, the source of the waves must be coherent. If two electromagnetic waves having the same frequency get together i.e. they superpose, it results into a wave which has the resultant magnetic and electric field strength equal to the sum of fields of the two waves. When two strong waves moving that have their fields moving in one direction, i.e. same direction in time and space, the resulting waveform is twice that of each individual waveform (Encyclopà ¦dia Britannica Online). This results in constructive interference. However, the superposition of a wave having an electric field in one direction in space and with another electromagnetic radiation wave which has the same frequency but with

Training and Development in Small Businesses Research Paper - 1

Training and Development in Small Businesses - Research Paper Example The entrepreneur should know the all the key sections within the technology supply chain. After understanding this, the entrepreneur should determine the appropriate equipment or services to expand the energy business. As an entrepreneur, you should determine the following Product and service; do you aim at providing products only, services related to your products or both? What will be the uses of the products and services you will provide? Will you provide a wider range of products or related services that will enable the sustainability of your business? For instance, providing repair and maintenance services, supplying complimentary products, providing training for use and maintenance of your products and giving credits to your consumers. It is also important to establish a good and working supply chain (Sahlin A). As an entrepreneur you should know how and where to obtain products and provide them to your consumers. For the company to flourish well in the competitive market there is need to understand the markets. The company should identify potential segments that will provide a ready market for the products. The company must understand the ability of consumers to pay for the services and products (Sahlin A). The company needs to have a better understanding of the end user of their products, the levels of spending on energy needs of the product in the target market and the socio-economic strata of the society. Human labor is so important in any enterprise, each and every employee should be treated in the best way possible, and employees should undergo a comprehensive orientation program to familiarize them with the new trends in the markets. Orientation will ensure that new employees familiarize themselves with the structure of the business and will help them cooperate with the existing staff members (Goldstein, 1989). It is important and efficient for employees to receive information concerning the company’s

Southwest Airline Co and Cost Accounting Essay Example for Free

Southwest Airline Co and Cost Accounting Essay Southwest Airline Co. is a major passenger airline that provides scheduled air transportation in the United States. Southwest provides point-to-point service which allows the use of key assets, including aircrafts, gates, employees, and the ability to provide frequent, conveniently- timed flights and low fares. Southwest Airlines has built its culture from the inside out and believes that the satisfied employees will keep customers coming back. Southwest Airlines operates with a low-cost structure that is designed to allow it to charge low airfares. With that said, cost accounting can have a pervasive influence in this and other organizations. From the company’s 2006 annual report-Disclosure Regarding Forward-Looking Information, Item 1A. Risk Factors; fuel price volatility presents one of the company’s most significant challenges. Southwest for the past five years of this annual report, has hedged its fuel risk as part of its lost cost strategy. While this also demonstrates the use of cost accounting, the company entered into fuel derivatives contracts to protect against rising fuel costs. Southwest Airlines uses cost accountants in contributing to the external financial reports such as inventory valuation as noted on page 55, under Notes Consolidated Financial Statements – (Continued) – Inventories, which consists of flight equipment expendable parts, materials, aircraft fuel, and supplies. The cost accountant determines the valuation method that is in the best interest of the company and favorable to the stockholder. There is an advantage to having cost accountants, they create reports used strictly for internal use and are not restricted to generally accepted accounting principles (GAAP). A cost accountant is free is use any costing paradigm that will result in an informative report for management. Such reports may consist of, but limited to job costing, direct costing, activity-based costing, process costing and more. Unlike internal reports, external reports are formatted and defined by GAAP Cost accountants focus on providing information for management decision making. The cost accountant can contribute several types of costing information to the planning process that are of assistance in making strategy alterations that will result in enhanced levels of profitability or the avoidance of low-profit strategy alternatives.

Gene Therapy Methods and Delivery Systems

Gene Therapy Methods and Delivery Systems Genes the units of heredity â€Å"There can be little doubt that the idea of ‘the gene’ has been the central organizing theme of twentieth century biology† philosopher and biochemist Lenny Moss claimed in 2003. A gene is the basic unit of heredity in a living organism. Genes hold the information to build and maintain their cells and pass genetic traits to offspring. In general terms, a gene is a segment of nucleic acid that, taken as a whole, specifies a trait. The biological entity responsible for defining traits was termed a gene, but the biological basis for inheritance remained unknown until DNA (Deoxyribonucleic acid) was identified as the genetic material in the 1940s. In cells, a gene is a portion of DNA that contains both coding sequences that determine what the gene does, and non-coding sequences that determine when the gene is active (expressed). When a gene is active, the coding and non-coding sequences are copied in a process called transcription, producing an RNA (Ribonucleic ac id) copy of the genes information. RNA can then direct synthesis of proteins via the genetic code. In other cases, the RNA is used directly, for example, as part of the ribosome. The molecules resulting from gene expression, whether RNA or protein, are known as gene products, and are responsible for the development and functioning of all living things. Every cell requires a host of genes that act as blueprints of all the proteins essential for its proper functioning. DNA is a linear polymer of deoxynucleotide monomers. Chemically speaking, it has a double helical structure of two polynucleotide chains held together by hydrogen bonds between the complementary base pairs of the nucleotide strands. Each nucleotide in DNA is comprised of three components, a heterocyclic base, a sugar (2-deoxyribose) and a phosphate group. The nucleotides in a polynucleotide chain are connected through phosphodiester bonds. The nitrogenous bases are of two types, namely, purine based adenine (A) guanine (G), and pyrimidine based cytosine (C) thymine (T). In DNA, base pairs form only between A T and G C and thus the base sequence of each single strand can be deduced from that of its complementary strand. Gene Therapy: Molecular Bandage? Gene therapy is believed by many to be the therapy of the twenty first century because it aims to eradicate cause rather than symptoms of diseases by delivering a normal functioning copy of the mutated gene and its associated regulatory elements into the cell nucleus (1-3). It is a technique whereby an absent or a faulty gene is replaced by a working gene, so that the body can make the correct enzyme or protein and consequently eliminate the root cause of the disease. A potential approach for treating genetic disorders is gene therapy. The most likely candidates for future gene therapy trials will be single gene disorders like, cystic fibrosis, hemophilia, familial hypercholesterolemia, ADA deficiency, Gaucher disease, alpha-1-antitrypsin deficiency etc. Apart from these monogenic disorders, gene therapy also holds the potential of treating acquired diseases such as cancer, by inhibiting oncogene expression or by restoring tumor suppressor genes or through immunomodulation (i.e. by i ncreasing immune response to tumor antigens). Cardiovascular diseases too remain as one of the most â€Å"promising† targets for gene therapy because of the ready accessibility of the vascular system for gene transfer (4). Types of Gene Therapy: Depending on the type of cells into which genes are transferred a process popularly known as â€Å"transfection†. Gene therapy can be broadly classified into two types: Somatic cell Germline gene therapy. Somatic Cell gene therapy: This type of therapy involves the transfection of somatic (non-reproductive) cells especially of those tissues in which expression of the concerned gene is critical for health. Expression of the introduced gene relieves/eliminates symptoms of the disorder, but this effect is not heritable. Germline gene therapy: This type of therapy involves gene transfer into reproductive cells (egg or sperm cells). Here germ cells are modified by the introduction of functional genes, which are ordinarily integrated into their genomes. It would change the genetic pool of the entire human species, and future generations would have to live with that  change. Depending upon the method of correcting the faulty gene, gene therapy can be classified into the following categories: Gene augmentation therapy: This type of therapy is the most appropriate one for the treatment of inherited diseases caused by the loss of a functional gene. It involves supplementing the body cells with a functional copy of the lost gene so that the missing protein is expressed at sufficient levels in the body. It is only suitable if the pathogenic effects of the disease are reversible. Gene inhibition therapy: Its aim is to introduce a gene whose product inhibits the expression of the pathogenic gene or interferes with the activity of its product (5). Suicide gene therapy: This method is best suited for a disease like cancer where the aim is to eliminate a certain population of cells. It involves the transfection of such cells with a suicide gene, whose product is toxic. The suicide genes should be appropriately targeted to avoid widespread cell death (6). Depending upon the mode of delivering genes into a patient’s body, gene therapy can be classified into the following two types: Ex vivo gene therapy: In ex vivo gene therapy, gene transfer occurs outside the patient’s body. This is again sub-divided into two types viz, Autologous Non-autologous. Autologous gene therapy involves the transfection of cells derived from the patient followed by the re-introduction of these cells into the patient’s body. Non-autologous gene therapy involves the transfection of cells not derived from the patient’s body. In vivo gene therapy: In this method the therapeutic gene is directly introduced into the body by injection or by inhalation with the help of a suitably designed vector. Gene Delivery Vectors: Key to Success in Gene therapy Gene therapy, as a novel therapeutic modality, holds enormous promise for the treatment of a multitude of human diseases. However, till date it has failed regrettably in spite of more than 1500 clinical trials completed or currently underway around the world. The primary reason for the failure of the clinical success of gene therapy is the lack of efficient gene delivery agents, commonly referred to as transfection vectors. However, since the biological cell surfaces are negatively charged (due to the presence of glycoproteins and glycolipids containing negatively charged sialic acid residues on cell surface), spontaneous entry of polyanionic naked genes (DNA) into body cells is an inefficient process. Hence â€Å"transfer vehicle† or a â€Å"vector† in needed to condense the macromolecular DNA and to help it in crossing the plasma membrane barrier. Again delivery of therapeutic DNA to the desired body tissue is important to overcome adverse affects. In other words, the problems of developing clinically viable gene therapy methods and designing safe efficient gene delivery reagents are inseparable: shortcomings in one is going to adversely affe ct the success of the other. Hence, realization of the full potential of gene therapy will depend, in a major way, on the future development of safe and efficient gene delivery vectors. The Ideal Vector!!! A â€Å"perfect† or an â€Å"ideal† vector would resemble a traditional pharmaceutical and should have the following characteristics: (a) should be capable of efficiently delivering to its target an expression cassette carrying one or more genes of the size suitable for clinical application, (b) must not elicit an immune response, (c) should not induce inflammation and thus be safe for the recipient, (d) can be produced in bulk at an acceptable cost with reproducibility, (e) should be stable on storage, and finally, it should express the gene (or genes) it carries for as long as required in a strictly regulated manner. No single vector currently available has all these desired properties and each vector presently in use has its own pros and cons. However, it is important to realize that there cannot be a â€Å"universal† vector, optimally useful for all gene therapy applications. This is due to the fact that each disease will have a unique set of technical requirements, and the â€Å"perfect† vector for a specific disease should be optimized in accordance with these requirements. For example, some diseases will require local delivery of the transgene (e.g., ischemia, retinitis pigmentosa, parkinson’s disease, etc.) while others likecancer and atherosclerosis necessitate systemic delivery. In some cases, only a transient, short-lived gene expression will be needed (e.g., therapeutic angiogenesis, cancer) while in monogenic disorders, such as familial hypercholesterolemia, hemophilia and SCID a long term (sometimes life long) gene expression is mandatory (1). The future clinical success of gene therapy will certainly depend on the uphill task of designing â€Å"tailor-made† vector systems for the treatment of specific diseases. The efforts to design a â€Å"perfect vehicle† for the membrane-impermeable DNA have so far led to the development of many methods based on the principles of biology (viral vectors), physics (microinjection, electroporation, particle bombardment, hydrostatic pressure, and ultrasound) and chemistry (synthetic vectors like cationic lipids polymers). Each of these methods has its intrinsic advantages and disadvantages. Viral Vectors: Nature’s Own Infecting Vehicles Viruses have evolved specific mechanisms through the course of evolution to deliver their genetic material into host cells and then hijack the cell’s biosynthetic machinery to produce new viral particles (7). Thus, owing to their natural ability to infect cells, they can be used as vectors in gene therapy by replacing the genes that are essential for replication phase of their life cycle with the therapeutic genes of interest. Majority of the clinical trials currently underway around the world are based on the use of mainly five categories of viruses, namely, retrovirus, adenovirus, adeno-associated virus, lentivirus and herpes simplex virus. Retroviruses: These are a class of enveloped viruses containing a single stranded RNA molecule (approximately 10 kb). Inside the host cell, the RNA is reverse transcribed into double stranded DNA, which in turn integrates into the host genome and is expressed as viral proteins (8). These are the most promising and widely used viral vectors used for gene therapy applications to date. Advantages: Rapidly dividing cancer cells can be targeted by using these viruses. Enters into cells efficiently and gives long lasting gene expression due to stable integration. Disadvantages: Only infects dividing cells, capable of producing tumorigenic mutagenesis due to random integration, unable to deliver larger genomic sequences. Again, it can insert the genetic material of the virus in any arbitrary position in the genome of the host- it randomly shoves the genetic material into a chromosome. Adenoviruses: These are the second most commonly used viruses for gene delivery. They carry a double stranded linear DNA chromosome of approximately 36 kb. Unlike retroviruses, adenoviruses deliver their genetic payload outside the chromosome and are thus less likely to disrupt the cell’s genome (9). But it is immunogenic and may cause inflammation and tissue damage. Adeno-associated viruses (AAV): They contain a single stranded DNA of approximately 4.7 kb surrounded by a protein coat (10) and can integrate at a specific site in human chromosome 19. AAV does not contain any viral genes and contains only the therapeutic gene and it does not integrate into the genome. It requires co-infection with a â€Å"helper† adenovirus for propagation. The advantage of AAV is that it is a non-pathogenic virus but the size for the exogenous DNA it can deliver is limited due to its smaller genome. The difficulty in large scale production is an additional disadvantage. Envelope protein pseudo typing of viral vectors: The envelope proteins on each of these viruses bind to cell-surface molecules make facile attachment to and entry into a susceptible cell. The potential for off-target cell modification would be limited, and many concerns from the medical community would be alleviated. Although viruses are the most efficient gene transfer vehicles available to date, their widespread clinical success has been impeded by the following major drawbacks: (a) Viruses are notorious for eliciting an immune response which, apart from posing a serious threat to the host, also makes a second dose of the same viral vector ineffective due to the production of high level of antibodies against the viral structural components following its initial administration. In 1999, the death of 18-year old Jesse Gelsinger, undergoing gene therapy for ornithine transcarboxylase deficiency, was believed to be triggered by a severe immune response to the adenoviral vector used. (b) Size restriction on the genetic material that can be encapsulated within the viral particles. (c) Possibility of random integration into host genome leading to the risk of inducing tumorigenic mutations (d) Purification of recombinant vector, verifying the sequence, transfecting the packaging cells, isolating and titering the transgenic virus and finally transducing the target cells are time consuming and labor intensive steps. Collectively, all of these complications associated with the use of viral vectors have prompted researchers around the world to develop artificial non-viral transfection vectors. Non-Viral Methods: Although the gene transfer efficacies of the viral vectors are unmatched till date, the above mentioned serious immunogenic concerns associated with their use have led to the development of non-viral methods for gene therapy. The non-viral vectors offer many advantages over their viral counterparts including significantly lower toxicity and immunogenicity, size independent transfer of nucleic acids, very low frequency of integration, relative ease of large-scale production, simpler quality control and substantially easier pharmaceutical and regulatory requirements. The non-viral transfection methods could be broadly classified into two types: Physical methods and Chemical methods. Physical Methods for Gene Delivery: Physical methods involve the direct introduction of genes into the target cells or tissues thereby avoiding the introduction of any foreign substance like a virus or a synthetic vector. Hence, no serious immunogenic concerns are associated with their application. The required genes are inserted via microinjection, electroporation or particle bombardment (gene gun). Microinjection: In this method, the DNA is directly injected into the nuclei of target cells using a fine glass needle under microscope. Although this method is seductively simple, it is difficult to apply clinically. While this method of gene transfer is nearly 100% efficient, it is laborious and time-consuming, typically allowing only a few hundred cells ( Electroporation: This technique involves the perturbation of the cell membrane by an electric pulse for a few microseconds resulting in the formation of transient pores thereby allowing the exogenous DNA to enter the cell cytoplasm. Although there is no limit on the size of DNA that could be delivered via electroporation, the gene transfer efficiency is low and there is high incidence of cell death (12). Gene Gun: In this method, plasmid DNA is coated onto micron size tungsten or gold micro particles and then propelled into cells using either electrostatic force or gas (Helium) pressure. The high velocity results in some DNA being trapped by a few cells and then it may be expressed at sufficient levels. This technique is fast, simple and safe and has been successfully employed to deliver nucleic acids to cultured cells as well as to cells in vivo especially gene transfer to skin (13) and superficial wounds. Chemical Methods of Gene Delivery: DEAE-Dextran: Diethylaminoethyl-dextran (DEAE-dextran) is a polycationic derivative of the carbohydrate polymer, dextran and was one of the first chemical reagents used for transfer of nucleic acids into mammalian cells (14). Owing to its positive charge, DEAE-dextran forms an electrostatic complex with the polyanionic DNA. This technique of delivering genes into cells is simple, reproducible and cost effective. However, it could prove toxic to the target cells especially when DMSO or glycerol is used as a supplementary chemical shock to increase gene transfer efficiency. Secondly, this method is not generally useful for stable transfection studies that require integration of the transferred DNA into the chromosome. A major disadvantage of this method is its ability to transfect a limited variety of cells, e.g. phagocytic cells. Calcium Phosphate: Calcium phosphate co-precipitation method for DNA delivery was first introduced by Graham and Van Der Eb in 1972 (15). This technique involves mixing of DNA with calcium chloride and then carefully adding this mixture to a phosphate buffered saline solution followed by incubation at room temperature. The finely divided DNA containing precipitate thus formed is taken up by the cells via endocytosis or phagocytosis. The main advantages of the calcium phosphate method are its simplicity, low cost, and its applicability to a wide variety of cell types. Moreover, it could be used for transient as well as stable transfection studies. The main drawbacks of the technique involve its sensitivity to slight changes in buffer salt concentrations, temperature, and pH, as well as its relatively poor transfection efficiency compared to newer transfection methods. Cationic Polymers: A wide range of organic polymers has been used for gene transfection, the most popular being polylysine polyethylenimine (PEI) (16). These have a high cationic charge density that condenses DNA into positively charged particles capable of interacting with anionic cell surfaces and entering cells via endocytosis. PEI also exhibits extensive buffering capacity across a wide range of pH which protects DNA inside the endosome from degradation via endosomal swelling and rupture. Dendrimers represent another class of polymers used for gene delivery. They consist of three-dimensional, bifurcated, branched structures called dendrons. The polyamidoamine (PAMAM) family of dendrimers has been shown to be very useful for transfection (17). Cationic Liposomes: â€Å"The Artificial Fat Bubbles† Liposomes, in general, have long been viewed as bio-compatible drug/gene delivery reagents owing to their structural similarity to cell membranes. They are spherical bilayers composed of individual lipids enclosing a watery interior. Each lipid possesses a hydrophilic head group attached via a linker to a large hydrophobic domain. When exposed to an aqueous environment, these amphiphiles spontaneously form large spherical structures known as liposomes above a certain critical vesicular concentration (CVC). Within the sphere, lipids are arranged back-to-back in bilayers with the polar hydrophilic group facing outwards shielding the hydrophobic domain from the aqueous solution. Liposomes may be unilamellar (composed of a single bilayer) or multilamellar (composed of many concentric bilayers). The multilamellar liposome (MLV) upon sonication followed by repeated extrusion through polycarbonate membranes of defined pore size assume the size of small unilamellar vesicle (SUV, 30-100 nm) o r large unilamellar vesicle (LUV, 150-250 nm) (Figure 1).

The Transition of Women

The Changing World of Women As a daughter living in a strict environment and living in a traditional ways, things get a little rough. My father is center of the household, so basically everything he says goes. In the western world it†s usually the other way around, it†s usually both the parents that have a say in things. In my society(Muslim society) my mother has a say in nothing unless my father asks. My mother is an excellent mother but she mustn†t say anything or it would be considered not being a good wife. As I get older I am always dreading the day I am asked to be married. I know times have changed but I have a major dilemma. Am I going to marry or continue my education? The problem is I like working with medicine and I want to further my education by going to college. But that requires a minimum of six years university attendance and if I want more degrees that another five years. Most of my medical friends that are females married and had children while they were studying in college. I don†t want that to be me. I want to actually finish something I start. My father isn†t exactly helping me with the situation. He hates the fact that I want to work. In his case, women are not supposed to work unnecessarily if their husbands can provide for them(or their fathers can provide for them if their not married), but in a place like Saudi Arabia where men and women don†t mix at work, working just enhances the mind and makes one wiser to the ways of the world. In my mothers opinion, women become better companions to their husbands who should be more understanding and supportive. I feel that instead of being selfish, we can work out ways that help us be! good mothers, wives and also continue with our needs of life. If education is one such need, then there are ways to acquire it without causing disturbance. I think my father needs to catch up with the rest of the Muslim world instead of staying in the traditional ways. He said when I finish or if I finish my medical school he would refuse permission to let me work in a hospital. I guess some things will never change. The only person this dilemma is affecting is me. No one else has to go through my challenge of being a women over coming these obstacles but me. Hopefully their will be other women that follow in my foot steps and make a difference for all women or at least try. Women have come a long way but they are coming up in the world and no one can stop us.

Photography in Social Media Essay

In theory, social networks can be used to boost confidence and make a person feel closer to his or her peers in their social lives. Teenagers in this day and age no longer live in a world of handwritten notes passed back and forth in class. They are living social lives on a completely public forum. The youth of this generation have the access to take a picture of anything they wish and have the ability to post the picture to any social networking site for the world to see. With technology advancing, it is becoming easier and easier to document life through technology and can be done as simply as a flick of the wrist. Photography has had a significant impact on the social lives of today’s youth. To understand this impact on the youth, people have to look at the evolution of photography. The history of photography dates back to 1000 A.D., when a man by the name of Alhazen invented the pinhole camera (Bellis). Ever sine this marvelous invention, the art of photography has grown. When the ability of taking pictures was first introduced to the world, few people could afford it so in the beginning it wasn’t very popular. Today, it is seldom heard of that a household does not own one or more cameras. The way technology has advanced over the years, most cell phones today even have cameras built in them. As a result of the growing popularity the physical camera advanced to meet the demands of its new found audiences (Bellis). Social networking sites like Twitter and Facebook are guaranteed to have millions of visitors daily. With all of these visitors, advertisors have an excellent place to do what they do best; advertise. They do this by selecting a photo that is appealing to a particular audience and providing a brief description on how that photo relates to their product or services and how the reader could benefit from this. How the picture is displayed is crucial to the overall benefit of the advertisement so it is imperitive that a good photographer is used in order to make sure the photo is as attractive as possible. Advertising is the best way for businesses to reach out to the youth in order to make a profit and keep the economy flowing as smoothly as it can. Although advertising through social media is not the only way to do it, it is the most common and most effective (â€Å"The Social Media Advertising Ecosystem Explained†). Clearly picture advertisments are needed on social  networking sites to keep the sites funded while selling a product to keep the businesses funded. Photo editing is a crucial step in the creating of the final photograph. It is required that a photographer has basic knowledge of photo editing if one wants to be successful. The most important part of a photo shoot is the work it involves after the photos have been shot! Post processing photo editing has become the anthem for many professional photographers (â€Å"What Is Photo Editing?†). To achieve above work standards, the photo editing professionals have to use the correct software. There are many different kinds of software that have been introduced for professional editors. Photo editing gives people the ability of re-sizing and cropping their picture, changing the exposure and contrast of their picture, special effects and many more features depending on the editing software. Photo editing is a beautiful process that can remove unwanted blemishes and any unwanted objects from digital photos (â€Å"What Is Photo Editing?†). A photo editor is in charge of what th e final photograph will look like. If the editors are successful, the photo will appear to be un-edited, but will display a beautiful flawless image. Photo editing is an essential part of photography. Once the photos have been edited, it opens up many possibilitys on the web. There are multiple social networking sites that use photography and photo editing as their main purpose. Snapchat, Instgram, and Tumblr all include photography in social media. All of these social networking sites impact the social lives of today’s youth. The users of these sites are allowed to judge the other users photos by virtually â€Å"liking† them or writing their own opinions on the photo by leaving a comment on it. This can be subliminally considered a social ranking to teens who are looking for positive attention. This is one way that Social Media impacts the lives of today’s youth. A big impact on today’s youth is snapchat. Snapchat is a new way to share moments with friends. Snapchat is a photo messaging application developed by Stanford University students. In addition to photos, a short video can be sent. Snap an ugly selfie or a video, add a caption, and send it to a friend or maybe a few. They will receive it,  laugh, and then the snap disappears forever. The captions in the videos and pictures can only be as long as the screen is wide. If a user would like to fit more text on the screen, they would either tilt the device sideways so the text bar is longer, or write the words using the draw tool on snapchat. The color of the pen can be changed. Account users take a photo, send it to someone and ten-seconds later it has disappeared forever. No saving them, no forwarding them on. The app is designed to capture a moment and share it in an impermanent way, like speech. The image might be a little grainy, and users may not look their best, but that’s the point. It’s about the moment, a connection between friends, and not just a pretty picture although in the newest udpate filters were added so now editing is even allowed on Snapchat. On average, about 20 million snapchats are sent a day. Snapchat has a big impact on the social lives of today’s youth. There are multiple types of social networking sites that deal with photography and impact the social lives of today’s youth significantly such as, Instagram. Many teens and adults post images to a social networking site called Instagram. Instagram is an online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services, such as Facebook, Twitter, Tumblr and Flickr. Many teens and adults post pictures to Instagram using simple editing tool s such as filters to give their photos more of an â€Å"artsy† feel (â€Å"Picture to Pedophile†). â€Å"Instagrammers† post any photo they wish to display in the hopes of getting a multiple number of â€Å"likes† on that particular photo. It is almost like a social ranking in the teen social life. Sometimes photos are of the places they have been, or the things that they desire, or the food that they are consuming, and sometimes of themselves. Pictures on Instagram of the account creator are called â€Å"selfies†. The problem here is that the photos are very publicly available and are assigned to their user account (Picture to Pedophile). With teens living their social lives on a completely public forum, parents need to inform their children about privacy settings and internet safety. Instagram greatly impacts the social lives of today’s youth. Simply put, Tumblr is an image blogging site. With over 15 billion page views a month, Tumblr is a very addicting site to teens and youth in this day and age. Tumblr users post interesting photos, videos, and other  media to their followers, who can then share it with their followers as well. Tumblr has played a signiï ¬ cant role in shaping an individual’s identity and personality towards themselves and society via photo representation. The Tumblr environment has remarkably transformed the perspectives of adolescents’ own appearance and is one of the main contributors for the desire of teenagers to conform and stick to what is supposedly the norm of the status quo. Tumblr’s heavy emphasis on visual media, therefor, Tumblr is a photography based site that significantly impacts the social lives of today’s youth. Seeing as these personal photos are being publically broadcasted across the cyber world, many dangers come into play. â€Å"Catfishing† is a form of identity theft in which an online user is not who they claim to be. They steal pictures and try to represent the displayed person in order to gain something. This has become such a big issue recently that producers at MTV have made a TV show about noticing the signs of a person claiming to be someone they are not. As soon as a picture is posted online, it can be stolen and used by anyone who can view it. Once a picture is online, it is no longer private, even if the owner is unaware somebody else is using it. Online safety is a big issue when it comes to personal photographs (â€Å"Picture to Pediphile†). As the prevalence of online social networking grows so do psychologist’s concerns aboutInternet communications and its overall effect on adolescent social development. For example, while positive feedback on a photo would most likely cause a boost in self esteem, a negative type of feedback would contrarily do the opposite and cause a decrease in self esteem. Although a self esteem boost seems like a good thing, it can also have a negative effect on a teenager. â€Å"Too many compliments can all go straight to their ego and eventually it will be so big there will not be any room for their original personality.† A harsh case of criticism will also end up with negative effects as well. Cyber bullying is a major contributor to depression in young social networkers. The publicity and freedom of judgment on these uploaded photos can have major effect on how a young person feels towards themselves and how they act. This  is one of the most important ways that photography im pacts the social lives of the youth. While social networking does indeed have an effect on the youth of today, the photography that is involved with social networking plays an even bigger role in how the youth is effected. What would Facebook be without profile pictures and photo albums and the critics who judge them in the comment section? Would there even be Instagram or Snapchat? How would a teenager get the much needed self-esteem boost from a friendly compliment on a recently uploaded photo? Photography in social media and it’s effect on the youth is much larger than what most people realize. Works Cited Bellis, Mary. â€Å"History of Photography and the Camera.† About.com Inventors. About.com, 05 Mar. 2014. Web. 06 Apr. 2014. â€Å"The Social Media Advertising Ecosystem Explained.† Business Insider. N.p., 8 June 2013. Web. 6 Apr. 2014. . Munni, Rokaiya Y. â€Å"What Is Photo Editing?† Photo Editing and Photoshop Clipping Path Services What Is Photo Editing Comments. N.p., 1 Aug. 2012. Web. 06 Apr. 2014. . Birdsong, Toni. â€Å"Picture to Pedophile: The Danger of Instagram and Kik Messenger.† McAfee Picture to Pedophile The Danger of Instagram and Kik Messenger Comments. McAfee, 4 June 2013. Web. 06 Apr. 2014. .

Using Calculus to Calculate Elasticities

Using Calculus to Calculate Elasticities [Q:] I understand the equations you have on your site regarding the change in quantity demanded and change in price to calculate the elasticity. How would I convert this equation into those types? I dont quite understand what this equation means. No other info was given. Demand is Qx 110 - 4Px. What is price (point) elasticity at $5? [A:]Elasticity is given by the formula: Elasticity (percentage change in Z) / (percentage change in Y) We saw how to calculate various elasticities when were given numerical examples. But how do we calculate an elasticity when were given a formula such as Z f(X)? Use Calculus to Find the Elasticity! Using some fairly basic calculus, we can show that (percentage change in Z) / (percentage change in Y) (dZ / dY)*(Y/Z) where dZ/dY is the partial derivative of Z with respect to Y. Thus we can calculate any elasticity through the formula: Elasticity of Z with respect to Y (dZ / dY)*(Y/Z) Well look at how to apply this to four different situations: Using Calculus To Calculate Price Elasticity of DemandUsing Calculus To Calculate Income Elasticity of DemandUsing Calculus To Calculate Cross-Price Elasticity of DemandUsing Calculus To Calculate Price Elasticity of Supply Next: Using Calculus To Calculate Price Elasticity of Demand

Free Essays on The Life Of Richard The Lion-Hearted

Richard Plantagent was revered as one of the great warrior kings of England. His reign was from 1189-1199. He spent a total of 6 months in England and, because, of this he became also known as â€Å"the absent king.† Richard was also known for his bravery which he earned his nickname â€Å"The Lionhearted.† Richard Plantagent was born on September 8th in the year 1157 C.E in Oxfordshire, England. He had four brothers and three sisters, the first of whom died at a young age. Of the remainder; Prince Henry was named heir to the English throne, Richard was to inherit his mother’s Aquintain, which is part of Southern France, and where Richard lived as a child. His brother Prince Geoffrey was also to inherit land, but John inherited nothing from his father King Henry I and for this they named him John Lackland. Furthermore, Richard’s native language was not English, but French since he live in France the majority of his youth. In 1172, at the age of fourteen, Richard was named the Duke of Aquitain in the church of St. Hillaire at Poitiers. Richard also learned not only to speak and write Poitevin French, but he also learned to appreciate and to imitate the poetry and music which was popular at court. Richard’s received much of his training in chivalry and military affairs not from his father, but from men belonging in his father’s household. Yet, he was exactly what his father King Henry II wanted him to be in that regard, a superb master of the military arts. Richard unlike his brothers and his father, chose not to convert to Islam. Yet, the church did not influence him either and his Christian moral principles were somewhat haphazard throughout his life. In 1183, the younger Prince Henry died, leaving Richard as the heir to the throne of England. Another family dispute occurred when he refused to give up his homeland where he lived the majority of his life. Richard was vain, devious, self-centered, and extraordinarily brave... Free Essays on The Life Of Richard The Lion-Hearted Free Essays on The Life Of Richard The Lion-Hearted Richard Plantagent was revered as one of the great warrior kings of England. His reign was from 1189-1199. He spent a total of 6 months in England and, because, of this he became also known as â€Å"the absent king.† Richard was also known for his bravery which he earned his nickname â€Å"The Lionhearted.† Richard Plantagent was born on September 8th in the year 1157 C.E in Oxfordshire, England. He had four brothers and three sisters, the first of whom died at a young age. Of the remainder; Prince Henry was named heir to the English throne, Richard was to inherit his mother’s Aquintain, which is part of Southern France, and where Richard lived as a child. His brother Prince Geoffrey was also to inherit land, but John inherited nothing from his father King Henry I and for this they named him John Lackland. Furthermore, Richard’s native language was not English, but French since he live in France the majority of his youth. In 1172, at the age of fourteen, Richard was named the Duke of Aquitain in the church of St. Hillaire at Poitiers. Richard also learned not only to speak and write Poitevin French, but he also learned to appreciate and to imitate the poetry and music which was popular at court. Richard’s received much of his training in chivalry and military affairs not from his father, but from men belonging in his father’s household. Yet, he was exactly what his father King Henry II wanted him to be in that regard, a superb master of the military arts. Richard unlike his brothers and his father, chose not to convert to Islam. Yet, the church did not influence him either and his Christian moral principles were somewhat haphazard throughout his life. In 1183, the younger Prince Henry died, leaving Richard as the heir to the throne of England. Another family dispute occurred when he refused to give up his homeland where he lived the majority of his life. Richard was vain, devious, self-centered, and extraordinarily brave...

The Relationship between the Consumers Need for Uniqueness and Essay

The Relationship between the Consumers Need for Uniqueness and Purchase Perception of Fast Fashion Co-Brands - Essay Example The paper tells that co-branding in fashion is the pairing of two of more branded products forming a separate and unique product. It facilitates parent brands to access to a broader consumer base as well as to form a new relationship with the clients. Fast fashion co-brands serve as a constructed idea and lifestyle which the consumers not only desire but also identify. People with a high need for uniqueness fell comfortable when they are different from others, as a result, engage mostly in changes towards dissimilarity related to others. They either counter to conform to creative choices, avoid similarity or like the unpopular. This is dependent upon consumers’ subjective judgment, quality and consumers need for the uniqueness of a product or service. Hypothesis developed to explain purchase perception include hypothesis 2; consumers having a higher need for uniqueness in fast fashion have higher favourable purchase perception of fast fashion co-brand, hypothesis 3; consumers having higher need for uniqueness on designer fashion brand have higher favourable purchase perception of fast fashion co-brands, hypothesis 4; consumers having higher need for uniqueness on fast fashion co-brand have higher favourable purchase perception of fast fashion co-brand. Empirical research methodology in form of survey questionnaires was used. A pilot survey was carried out to ensure that the survey questions and research instruments operate well. The authors also employed convenient sampling approach using a random survey procedure, week through. Need for the luxury design was higher than the need for uniqueness in fast fashion brands. Need for fast fashion came in between. Respondents’ need for uniqueness in first fashion co-brands had the largest impact on their purchase perception on fast fashion co-brands, followed by fast fashion brands and lastly, the need for uniqueness in luxury designer brands. Since fast fashion brands are easily and affordably possessed and are of comparatively low quality, consumers might feel they are less unique. Luxury designer fashion brands scored highest.

Reflective account Essay Example | Topics and Well Written Essays - 750 words - 2

Reflective account - Essay Example In this paper, I have discussed some of the most important findings of my visit to these companies. Also, I have discussed which of the two companies, I would like to join in the future, and in what ways, customers are entertained by either of the two companies. A & P takes great care of its workforce. That is why, there can be seen some extremely aged workers in A & P. Many employees have worked in A & P for the whole of their professional life which essentially tells that they have been taken care of and their needs have always been addressed. Employee turnover rate in A & P is near to negligible. Workers work with mutual collaboration and harmony, and team work. This makes me feel attracted towards A & P for job. I would always like to work in an environment where workers have good relations with one another. One key factor that makes the customer service of A & P special and unique is that A & P offers service to the customers unobstructed by regional boundaries. The system in A & P is so well established that customers get their repairs made and their comments addressed from far away countries. What makes it even more surprising is that in a vast majority of cases, customers get their concerns addressed much earlier than what they expect. It is interesting to note that many of the permanent customers of A & P place their orders from overseas. They are delivered the product at their respective addresses in their hometown, so they have to face little to no inconvenience at all. Staff of the A & P travels to the dockyards all over the world and transfers the repaired products to the customers. In addition to that, A & P offers yachts at considerably lower prices than most of the yacht making companies do. This is one key reason behind the voluminous body of customers that the company has. Pendennis is largely known for its human resource development strategies. Pendennis first decided to train 10 apprentices in 1998. The practice did make the owners incur som e money, yet it was all paid off later as the workforce became more talented and increased productivity. Because of their immense efforts in the way of development of human resource, Pendennis has in 2008 been granted the title of Best Large Company Apprenticeship. Their growing popularity has increased their business manifolds. I would like to work in Pendennis because professional development opportunities for staff members in Pendennis are numerous. Pendennis takes very good care of its customers. Like A & P, Pendennis also has customers world wide. Customer service system is very efficient, and customers’ complaints and suggestions are given due consideration. Pendennis is known for its creativity, and customers have conventionally been good source of innovative ideas. Both A & P and Pendennis are extremely good in the business practices and the organizational culture prevalent in both of the companies is sufficiently strong and stable. Both are equally popular. It is ver y difficult for me to choose one of them and say that I would like to work in that company, and not in the other. In fact, I consider both of them very nice places to be in, yet if I were to choose one of them, I would go for Pendennis because employees’ on job training is something that is not conventionally provided by many employers while Pendennis does provide it. I believe that the

Case Study Physical Assessment Assignment Example | Topics and Well Written Essays - 500 words

Case Study Physical Assessment - Assignment Example the different forms of data and assessment procedures that a health assessment should take, which should follow the elements that â€Å"form the database of the assessment of the person’s health† as provided in chapter 1 in Jarvis (2012, pg.2). There are two types of data collected, the subjective data and the objective data. The subjective data is collected through collecting and analyzing what the patient is saying while conducting the examination. On the other hand objective data is the data collected by the medical examiner through inspecting, percussing, palpating, and auscultating while performing the medical examination (Jarvis, 2012). While it is crucial for an objective assessment to be conducted, the subjective data that allows one to understand the patient better is essential in understanding the patient better and come up with the best diagnosis as well as the treatment process for the patient. One of the main assessments that need to be analyzed is the cultural considerations of the patient. In the case study, the patient is an African American adolescent that has been exposed to different conditions that are not favorable to the development and well-being of the child. JP lives with the grandmother and was raised in a violent family where the mother and father were in constant altercations. The mother died of Heroin overdose and has also lost his father who died five years ago. These factors affect the normal up-bringing of JP and with the sickle-cell disease that he is currently enduring the cultural background is one of the main factors that will affect his condition. According to Jarvis (2012) the musculoskeletal function is affected by the cultural background and the life of the patient. According to Jarvis chapter 15, the musculoskeletal system â€Å"provides locomotion, an upright posture, and protection for the body† (Jarvis, 2012, pg. 177). In this regard looking at JP is African-American the muscles are deemed to be different and hence the

The Adventures of Huckleberry Finn Essay Example for Free

The Adventures of Huckleberry Finn Essay The characters of the King and the Duke are most likely the most important after Huck and Jim in the Adventures of Huckleberry Finn by Mark Twain. These two men come into Hucks story in chapter nineteen when he leaves the Grangerfords, a family who is fighting a continuous and everlasting war against their neighbors, the Shepherdsons. Huck sees the King and the Duke being chased by some dogs, and he decides to take them aboard the raft, which Huck and Jim are using to travel down the Mississippi River. Huck eventually realizes that the two men that he helped are con artists. Towards the end of The Adventures of Huckleberry Finn, the two phonies are tarred and feathered by a mob who was finally able to catch them. The punishment of the Duke and the King was suitable because the scams they performed were sickening, and they obviously were not bothered by what they did. Mark Twain shows his disrespect for the two imposters through Hucks first impression of them, and how he reacts to the small scams they carry out. The appearance of the King and the Duke is negative from the moment he sees them. His impression of the King is that He had an old battered-up slouch hat on, and a greasy blue woolen shirt, and ragged old blue jeans britches stuffed into his boot-tops, and home-knit galluses? no, he only had one. He had an old long-tailed blue jeans coat with slick brass buttons flung over his arm, and both of them had big, fat, ratty-looking carpet bags. (Page 120) This impression The two of them go on to make up stories how one is actually the Duke of Bridgewater and that the other is the rightful King of France. Huck later comments that It didnt take me long to make up my mind that these liars warnt no kings nor dukes at all, but just low-down humbugs and frauds. (Page 125) The next day, the Duke and the King go into the town of Pokesville, where they go to a town meeting in the woods. The King tells the people at the meeting that he is an ex-pirate of the Indian Ocean who has found his true path and wants to dedicate his life to converting other pirates to this true path of life. Everyone cries for him, and he ends up collecting $87. 75 for this scam and a jug of whiskey. Another time, the Duke decides to perform a low comedy to the people of Pokesville called the Royal Nonesuch. At the bottom of the handbill, it says that women and children are not admitted, in attempt to get a large group of men to come. The people feel cheated because the Duke and the King only act a small skit and then leave. The following two nights, the show is sold out but on the third night, Huck realizes that the crowd has rotten eggs and cabbages stuffed in their pockets. He tells the Duke and the King, and they are able to escape with a total of 465 dollars. At supper, the king and the duke fairly laughed their bones loose over the way theyd served them people. (Page 152) The scams that the two frauds performed showed how low-down and rotten they actually were. Huck is hurt by the following two greedy cons that the King and the Duke pull off. The first was one where they found out that a man named Peter Wilks had died and they pretended to be his long lost brothers in order to steal the inheritance from the three Wilks daughters. They actually stooped this low just to gain some money. They only thought of themselves without even considering future of the girls who were relying on them to take them back to England and care for them. Obviously, the plan of the King and the Duke was that once they collected enough money, they would just abandon the three, orphan sisters. This was the reason that their plan failed. Once they received six thousand dollars in gold, they wanted to stay longer to make more money. Eventually, the real brothers of Peter Wilks came, and everyone realized that the King and the Duke were just impostors. Mark Twain showed his disgust for these men through Huck when he said, It was enough to make a body ashamed of the human race. (Page 162) Another instance in which the Duke and the King displayed their gluttony was when they sold Jim to Mr. Phelps in order to make forty dollars. Even after Huck and Jim had done so much to help the crooks, they stabbed them in the back. Then, Huck found out that they were going to the bar with the money they made from every scam and that they were getting drunk. This crushes Huck especially because he is so emotional and has such strong morals. After all this long journey, and after all wed done for them scoundrels, here it was all come to nothing, everything all busted up and ruined, because they could have the heart to serve Jim such a trick as that, and make him a slave again all his life, and amongst strangers, too, for forty dirty dollars. (Page 211) The reader really sees for the first time with the Wilks scam and what the Duke and the King did to Jim how dishonest they really are. The ending of the Duke and the King was appropriate because they were such horrible people. All the cons that they pulled off were more than enough for them to deserve a tar and feathering even though Huck did not believe so. Well, it made me sick to see it; and I was sorry for them poor pitiful rascals, it seemed like I couldnt ever feel any hardness against them any more in the world. (Page 230) The King and the Duke had outraged every town in which they performed a scam. They had to run from the people and dogs following them before Huck and Jim helped them, after the Royal Nonesuch, they had to flee from the mob, and the mob at the town where they tried to rip off the Wilks, they were almost lynched. If they felt that they were brave enough to try to scam all those towns, they must have known that they would have to face the punishment if they were finally caught. The Duke and the King deserved what they got because they cared for no one but themselves. The tar and feathering that the con artists received was a reasonable punishment because they were so greedy, and in their actions they showed that they had no morals or conscience. What was even worse was that they used the money that they stole poorly. They went and wasted it all every time just to get drunk. They were also the reason for slowing down Huck and Jims adventure down the Mississippi River because they were forced to stay with the King and the Duke. The characters of the King and the Duke were despicable and self-absorbed.

Krakatau :: essays research papers

Krakatau Krakatau (Krakatoa), is said to have created the worst volcanic eruptions in history, in 1883. Ancient Krakatoa formed in 416 A.D. and still exists today in Indonesia. That same explosion, in 1883, created 130 feet tsunamis, which destroyed 130 coastal homes, two docks (India and Australia), and killed about 36,000 people. It created very loud sounds and was heard as far away as Madasagascar, about 3,000 miles away from Java, where Krakatau was. Some people even believe that it may have been the reason for the drop in temperature and the spectacular sunsets for the next three years.   Ã‚  Ã‚  Ã‚  Ã‚  Krakatoa has erupted many times in its â€Å"lifetime†, but this paper will only share about 3 eruptions: 1883, 1988, and 1992. In 1883, Krakatoa had its most dangerous explosion on August 27th. It blew itself to bits, literally! It destroyed 75% of itself along with many other people living near the coastlines of Australia and India. In 1988, Krakatoa erupted in February, then continued on March 16th on which was reported caused two small lava flows from its new crater, then continued into April, causing frequent explosions to eject small plumes of fire. The last eruption we'll talk about was in 1992. This explosion’s strongest activity point occurred on November 12, when Krakatoa started â€Å"shooting† lava-bombs out of its crater onto the north coast and some lava flowed into the sea.   Ã‚  Ã‚  Ã‚  Ã‚  While we know volcanoes erupt, how do they erupt? After some research, I found that they are caused by gas pressuring the molten magma, forcing the magma to push upward into the weak zones in the Earth’s crust. Thus, this allows the magma to push its way out through the volcano’s vents to be erupted from its crater to become lava. In the 1883 eruption, the eruption lasted from August 23-27. In 1988, the explosions lasted from February to April, erupting continuously. And in 1992, it lasted from November 7, 1992 to August 14, 1993, one of Krakatoa’s longest eruptions. In 1992, the lava flowed one kilometer to the north, moving the shore 100 meters more northern than the former shore   Ã‚  Ã‚  Ã‚  Ã‚  Krakatoa has caused much damage to the world, but what specifically has it done?

Design and Technology Essay

ChairJames Lillis fashion designer of Black Milk online shop â€Å"A lot of people want to know how Black Milk came to be. Well, it’s a long story, full of twists and turns, action and adventures. There are even a few scary bits. But seeing as you asked†¦ why don’t you pull up a metaphoric chair around my metaphoric fire and I’ll tell you the story of Black Milk†¦ â€Å" When James was young, there was a time that he was broke, and everyone around him seemed to have a great job that they enjoyed, â€Å"I was broke, bored and rather cold. At that point most people would have got a job and a beanie, but not I†. He woke up one morning with a desire to make himself a shirt, he went out and bought a second hand sewing machine, and with only $6 left in his wallet, he bought the cheapest nylon lining that he could find. He still does not know why he had such random impulse but he is very glad he did, â€Å"It was these fateful decisions that lead me down the path to Black Milk†. Nylon lining is one of the least attractive fabrics in the market; he had to make a fitted shirt with no one to teach him how to sew this complicated fabric. â€Å"It was tragic. The stitching was wrong, the pieces were cut weird, and the neck was a nothing more than a hole. And I loved it† From that moment, things changed. He began doing odd jobs, but â€Å"at the back of my mind I was plotting and planning. If I got ten bucks it wasn’t just ten bucks †¦ it was half a meter of printed fabric. Three dollars was a new packet of needles. A hundred bucks meant I could get my machine fixed. † With all his enthusiasm he worked in trial and error testing different ways of sewing bits and pieces of fabric. â€Å"You will immediately notice: 1. Both legs are too short 2. The pattern on the right leg is upside down (Hey, I’m a slow starter, alright?! ) However, despite this every girl who tried them on wanted to buy them. Which was super encouraging for me. So I kept going. † After one week of teaching himself how to sew with a half working machine, he went into a dance shop and bought some shiny sparkly fabric. â€Å"The shop was full of mothers, grandmothers, and me. They looked at me like I was from another planet†. He bought a tribal African print because he had seen on the shops that these prints were in fashion, he thought about the fabric and felt an intuition that it would look best on legs. He started working immediately, drew up a  pattern, cut it out and made a pair of leggings in an impressive time for a starter. He wanted to try the leggings on a model and talked to his friend who had a friend who agreed to be a model for James to see if they fit. She put them on, and they didn’t. So he cut them again, and sewed them again several times. And they still didn’t fit. â€Å"I must have recut t hose things ten times†. And finally, they fit. It was at that point that something remarkable and completely unexpected happened, this changed everything. She asked if she could buy them. She took out her wallet, gave him some money and walked off with James leggings. â€Å"I couldn’t stop smiling for the rest of the day. † It was at that point that James felt that it was not impossible. â€Å"I knew that if there was one girl prepared to buy one pair of my leggings, there were (probably) a hundred girls out there who would do the same†. He felt even more confident and he worked even harder to start his own little business â€Å"I threw myself into it with a passion. I would spend 5-6 hours a day on the sewing machine trying to figure out how to sew properly. I even attended sewing lessons at the local sewing shop (yes, I stuck out like a sore thumb). It was pretty tough in those early days. On more than one occasion I came close to throwing everything in the bin. † The next in the list was getting out and selling his designs, so he went door to door, trying to get shops to sell a few of his pieces. And after several painful no’s, one place finally agreed to display a few of James clothes in a corner of their shop. Unfortunately, a week later and they gave him every single piece back. But he was very determined and bought markets to sell his clothes in the Saturday markets. Since 5:30am every single Saturday, James stood around under the sun all day, selling his creations. He was considerably unpopular at the markets, but hundreds of girls all around the world were very interested when they found his clothes through blogging, that soon became much more famous than the tent and so James decided fatefully to make Black Milk exclusively into an online fashion label. â€Å"I talked to a few people in the industry who told me I was making a big mistake and that I would go broke within the month. I was told that online selling was only for companies with ‘real’ shops. But ‘real’ shops weren’t interested in my clothes, so I went online. As it turns out, it was a very good idea. :)† Within 3 years Black Milk have gained over 15000 fan on Facebook been so huge that the team can’t keep up with the sales and a lot of â€Å"sharkies† (Black Milk fans) are getting disappointed on the low reach of the company. James is working as fast as he can with the team to improve his production. Black milk is selling products all around the world, but James himself blogged that the top countries currently buying black milk are â€Å"So what the heck†¦ maybe we’ll just go nuts and set up a studio in the US. You only live once. And of course, we will still have our Australian studios and they will keep expanding. 🙂 Of course, it goes without saying that our strict policy about not manufacturing in the third world is not going to change any time soon. In fact†¦ never. :)† â€Å"I don’t know what this hand signal means, but if it is something along the lines of â€Å"Guess what Black Milk did a deal with LucasArts and so the most awesome clothing ever created will be available Soon†Ã¢â‚¬ ¦ then it is surprisingly accurate† James is very excited that the industry grows bigger every day and very fast. â€Å"Instead of me sewing away by myself at night, we have a fantastic team who pump out thousands of garments every month. Instead of trying to get our clothes into ‘real’ shops, we’re online and loving it. Instead of selling to a few girls at the markets, we now have a community of the most amazing girls you could hope for who are passionate about the brand. However, there are some things that haven’t changed. I still love making clothes. I still love hearing from girls who buy the clothes. I love seeing all the different ways girls style their Black Milk pieces, and I love working with all the Black Milk team. Game Boy Print Swimsuit This swimsuit was posted by a number of fashion blogs and websites even before it was released, Black Milk ran out of stock in less than 2 days. Surprisingly a lot of males bought this piece to give it as a present. Spartan leggings Lindsay Lohan wearing Spartan Leggings from Black Milk’s liquid collection. The Muscle leggings â€Å"This is an idea that we have been thinking about for a while. A few people encouraged me to do it but I never quite got around to it. Then I got a spare afternoon one day and decided to have a good go at making it work. It worked†¦. perhaps a little too well! Definitely our most ‘meaty’ design.. † Posted in over 30 blog entries and internet articles, these leggings have been very controversial, both males and females from many countries have been purchasing them, in the other side, the comments from sharkies and teens on social networks show either that they absolutely love them or would not wear them at all. Composition: Polyester/Spandex Oscar Tusquets Blanca: architect, painter and designer Born in Barcelona-Spain in 1941. Studied at the School Llotja of Barcelona and the ETSAB. In 1964 he founded the PER Studio with Lluis Clotet, in which worked regularly until 1984. In 1987 Blanca associated with the architect John Smith and carried out projects in countries like Japan and Germany. In 1980 participated in the enlargement of the Barcelona School of Medicine and two years later in the remodelling of the â€Å"Palau de le Musica catalana† in Barcelona (which will be explained latter on). He also participated in various urban projects such as remodelling of the Convent dels Angels area or the construction of the Olympic Village, two projects in the Catalan capital. He has been awarded several times with the gold prize FAD Delta and in 1987 received the Creu de Sant Jordi. His Italian tradition merely lies in his close cooperation with the manufacturers of products and with his close rtelationship with the technicians. At this time it was very rare for a Spanish or Italian designer to produce working drawings from their designs. Concept sketches serve only to convince the designer himself and his assistants within the studio that a design proposal is possible and to develop the main idea; but Blanca prefers to strike up face to face discussions with those responsible for manufacture and designs may be modified many times before the shape and form of the product is finalized. Blanca believes that there are two types of technicians, â€Å"those who only see difficulties and the usually older craft-men who say ‘this may seem impossible but if I make it this way perharts it is possible’ if a designer does not propose silly things the technician will respect him, it is not possible to improvise design†. His success consists in insistent supervision, not only because he prefers to build a comfortable environment for everybody but because he believes that â€Å"if the design is a failure it is completely my fault†. He worked for several companies a lot of them owned by personal friends, he was highly attached to the technicians â€Å"they are clever and full of suggestions rather than coercive†. But he also had his up and downs, such as the disagreement with the furniture manufacturer â€Å"knoll international† which Blanca believed was overdoing the suggestion that he submit three separate design solutions for a chair. Blanca found the task â€Å"impossible to come up with† because he was a strongly innovative man and in Spain at the time, the market was cost effective and manufacturers believed cheaper to copy Italian and Swedish designs, finding a cheaper solution than that, required a bit more than cleverness including the fact that the manufacturing had to be as cheap as possible and he found the deal with the rest of the workers very hard to accept because it went against his principles. Finding one solution only was hard enough. However soon enough, Spain entered the European Community and the industry around Barcelona and Valencia begun to change as imports tariffs had dropped. It was no longer cost effective, the Italian and Swedish designs were put aside because Spanish consumers could now afford the products of competitive wares which started looking for designers. Blanca had a lot of enthusiasm in trying new inventions which he would not have had the courage to try with Italian producers. The range begun in 1984 and comprises seven different chairs. The lattest was designed for the refurbishment of Domenech I Montaners 1903 previously mentioned â€Å"Palau de le Musica Catalana† in Barcelona. It is described as an auditorium chair and much study has been applied to the acoustical problems â€Å"a good chair for a cinema is a bad chair for a conference hall† This was the final solution, designed for auditoriums. It was first used when renovating the Palau de la Musica Catalana, in Barcelona. However this design was so successful, that if a designer saw it, would think it had been evolving and being perfectioned for years rather than the truth, a lucky clever design. Underneath each seat users find a Helmholtz resonator, which, absorbs the same amount of sound as a human body when the seat is upright. The result is little difference of reverberation no matter how many people were in the hall. This design is said to be successful because is now being used in more than 50 public halls in Spain, including the Senate. This chair was only one of the innovative solutions that Blanca introduced to the â€Å"Palau de le Musica Catalana† that he spent six years enlarging, restoring and air conditioning. The In the first phase, which took several years to achieve, Blanca among with his co-workers, repaired the very damaged parts of the old building and equipped it with sanitary facilities, accessibility, safety and comfort features. These were of course unimaginable a hundred years earlier, but his team made it possible. Palau de le Musica Catalana. Sketches in the process of refurbishment of Domenech I Montaners â€Å"Palau de le Musica Catalana† However the most noteworthy part of the project was to take advantage of the adjacent unfinished church part of the site, to open up the central hidden area properly and more efficiently, even though, remarkably, Domenech had bestowed on it a richness of treatment to be compared with that of the facades, thus opening up a new entrance to the Palau. In the extension adjacent to the stage, Blanca provided services for the performers: rehearsal room, dressing rooms, library, etc In 1979, Alessandro Mendini invited eleven architects from all over the world to design a tea and coffee set: Michael Graves, Hans Hollein, Charles Jencks, Richard Meier, Paolo Portoghesi, Aldo Rossi, Stanley Tigerman, Oscar Tusquets, Robert Venturi, Kazumasa Yamashita and Mendini himself. The overall set is an exercise in micro-architecture, reflecting the various architectural styles of the day. The outcome was presented as Tea ; Coffee Piazza and 99 sets were made in silver, bearing the monogram of each designer. According to Alessandro Mendini in the â€Å"Domus† magazine, Blanca became well known because of the design of the tea set. This product is everything but aimed at all formalistic or decorative it is in fact a detailed study of the history of the teapot, how the applied arts combine with aerodynamics to manage to resolve the problem of containing and pouring hot liquid. He soon saw that the spout, which should emerge from the lower part of the pot – where the liquid is denser and less hot, had been gradually shortened and displaced towards the upper part of the vessel. This was because of the difficulty of making a separate piece and then soldering it to the base. As a result, many present-day teapots only have the slightest of notches in their upper rim for the liquid to be poured out through and this leads to problems with sloppy pouring and inevitable dripping. Another problem area is the handle, there being three traditional types: the top handle – Japanese, the lateral handle – which OTB preferred for its balance and accuracy, and, the least common – the outjutting horizontal handle. OTB discovered that the handle had also been subjected to a gradual process of simplification, leading to unacceptable levels of discomfort: overheating, imbalance, insufficient surface grip area, and so on. Models of the teapot, His studio used balsa and papier Mache for model making. For the Alessi tea set he had a wooden model made professionally because of his distance from Italy. This product is everything but aimed at all formalistic or decorative it is in fact a detailed study of the history of the teapot, how the applied arts combine with aerodynamics to manage to resolve the problem of containing and pouring hot liquid. He soon saw that the spout, which should emerge from the lower part of the pot – where the liquid is denser and less hot, had been gradually shortened and displaced towards the upper part of the vessel. This was because of the difficulty of making a separate piece and then soldering it to the base. As a result, many present-day teapots only have the slightest of notches in their upper rim for the liquid to be poured out through and this leads to problems with sloppy pouring and inevitable dripping. Another problem area is the handle, there being three traditional types: the top handle – Japanese, the lateral handle – which OTB preferred for its balance and accuracy, and, the least common – the outjutting horizontal handle.